Here are a few figures regarding Europe, the Middle East and Africa. In 2006 EMEA corporate travel amounted to € 450 billion. Roughly 30 per cent of this was accounted for by primary country markets. France, Germany and the UK alone spent a collective total of € 130 billion in corporate travel. These figures have continued to grow in the past few years. At the same time corporate management teams are increasingly focused on keeping their employees satisfied due to the continuous battle to find, hire and retain the best talent. In the near future, employers will have to offer more than just enticing salary packages. They will have to think of implementing what we call employee assistance programs, which include safety packages for business trips. And with crises and conflicts on the rise in many parts of the world, companies are now legally obliged to secure their travelling employees with the best possible coverage while abroad. We are also witnessing increasing awareness of these stakes, challenges and opportunities in the corporate market, particularly from small and medium-sized companies. Of course, as I mentioned earlier, globalisation implies more frequent intercontinental trips and increased travel to remote, and often risky, locations. |